Unstoppable publicity merchants Icecreamists launched in Selfridges, daring punters in the swish department store to swap their tubs of Ben & Jerry’s for something more exotic.

One flavour unlikely to be matched by the Unilever brand is Icecreamists’ £12 ‘Sex Pistol’ dessert. Definitely more Sid & Nancy than Ben & Jerry, it’s topped with absinthe and, rumour has it, includes a used hypodermic needle in every glass. What odds on Johnny Rotten taking up a Ben & Jerry’s gig for Unilever?
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=202897