This September sees a clash of the mainstream and underground as the Icecreamists launch at Selfridges Oxford Street in a subterranean ice cream installation.
Located on the Lower Ground Floor in our Ultralounge, the Icecreamists will be the ultimate ice cream boutique opening on Thursday 10 September! As well as offering a wide array of unique-flavoured ice cream, you will also find fresh frozen yogurt and sorbettos – all freshly prepared for your guilty pleasure.

Come and visit the boutique for breakfast, lunch or dinner and you might be treated to a DJ or in-house band performacnce, or even be served by one of our catwalk cool or celebrity ‘scooperheroes’!

An exciting menu of sweet and savoury ice creams will include Selfridges Ice Cream Sandwich with cream of Cucumber, Gordon’s Glory – 21st century reimagining of the Knickerbocker Glory and ‘The Sex Pistol’, Viagra Ice Cream served as a shot in a pink water pistol!