Like every first night there were highs and lows. Live music, amazing ice
cream, a hugely popular ice cream van, and a night which saw long queues
that resulted in Selfridges security being called and us running out of ice
cream! It’s fair to say we were overwhelmed in every way (triple the number
of people forecast) so apologies to competition winners if there were any
glitches at our end, especially ref queuing or free scoops.

Those that stuck it out saw an amazing night of music and spectacle with
Jimi Love & The Icecreamists and hopefully some sublime boutique ice cream.

Anyone visiting over the next few days, please bear with us whilst we focus
on ironing out our service issues. This may result in some queuing so
apologies in advance.

Our house band are back on stage tomorrow at 2.00pm. If you want a good seat
- get there early! Selfridges say we are are going to be swamped.”

Matt O’Connor

Gelato Master Roberto Lobrano makes a Cryogenic Cocktail

What a week we have had! The relentless race against time to build our cathedral of cool and fill it with the coolest congregation on the planet continues! Check out the latest photos on Facebook to see a sneak preview of the installation and the work of art formerly known as an ice cream van!

…Television credits this week include ‘The Wright Stuff’, Channel five’s daily new discussion show. In the press, a few fortunate journalists have had a taste of our much hyped Sex Pistol ice cream. What is funny was how nervous some of them were of the potential outcome!! Not so the CEO of Express newspapers, Richard Desmond. He saw the full page on The Sex Pistol in the Daily Star and loved it so much he asked the journalists to arrange a sample for him to try in their meeting!

The 25 lucky winners our first competition have been announced, and lots of you gave us a shout on #follow Friday, but if you have not won yet, DON’T WORRY there is a lot more to come!

Attention pleasure-seekers – we will shortly be offering a competition for you to experience a free ice cream meal in our totally cool and unique ‘God Save The Cream’ (GSTC) ice cream van – driven by Her Majesty herself. This all-in-black reincarnation of the trad ice cream van is covered in subversive ice cream related slogans in flour pink with a fetching fetishistic black and pink fur interior with glitterball. To really have some fun press our ‘chimes’ button or stand back and watch the Vegas-style ‘GSTC’ neon flicker on and off.