What a week we have had! The relentless race against time to build our cathedral of cool and fill it with the coolest congregation on the planet continues! Check out the latest photos on Facebook to see a sneak preview of the installation and the work of art formerly known as an ice cream van!

…Television credits this week include ‘The Wright Stuff’, Channel five’s daily new discussion show. In the press, a few fortunate journalists have had a taste of our much hyped Sex Pistol ice cream. What is funny was how nervous some of them were of the potential outcome!! Not so the CEO of Express newspapers, Richard Desmond. He saw the full page on The Sex Pistol in the Daily Star and loved it so much he asked the journalists to arrange a sample for him to try in their meeting!

The 25 lucky winners our first competition have been announced, and lots of you gave us a shout on #follow Friday, but if you have not won yet, DON’T WORRY there is a lot more to come!

Perez Hilton
‘We want one.’

Selfridges
‘More Sid & Nancy than Ben & Jerry.’

Mark Broadbent, Head Chef, The Icecreamists
‘Anarchy in the UK, with sprinkles.’

Marie Claire
‘Ditch the Ben & Jerry’s, this will get more than your taste buds going.’

The Daily Telegraph 14/8/09
‘Electric.’

The London Paper
Forget traditional vanilla…this will get your blood pumping.’

BitchBuzz.Com
‘Spiced ginger and ginger-nut ‘Prince Harry’? Yes please!’

Unstoppable publicity merchants Icecreamists launched in Selfridges, daring punters in the swish department store to swap their tubs of Ben & Jerry’s for something more exotic.

One flavour unlikely to be matched by the Unilever brand is Icecreamists’ £12 ‘Sex Pistol’ dessert. Definitely more Sid & Nancy than Ben & Jerry, it’s topped with absinthe and, rumour has it, includes a used hypodermic needle in every glass. What odds on Johnny Rotten taking up a Ben & Jerry’s gig for Unilever?
http://www.thegrocer.co.uk/articles.aspx?page=articles&ID=202897

More coverage for the Sex Pistol – from all over the UK!

Bury Times

http://www.burytimes.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Harrow Times

http://www.harrowtimes.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

Talk Delaware

http://www.talkdelaware.com/f65/viagra-ice-cream-11769.html

This is Wiltshire

http://www.thisiswiltshire.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

This Is Oxfordshire

http://www.thisisoxfordshire.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

This is Lancashire

http://www.thisislancashire.co.uk/uk_national_news/4537133./

Dorset Echo

http://www.dorsetecho.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Northern Echo

http://www.thenorthernecho.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Free Press Series

http://www.freepressseries.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Gossip Rocks Forum

http://www.gossiprocks.com/forum/food-cuisine/110054-viagra-ice-cream-go-sale-london-yes.html

Wirral Globe

http://www.wirralglobe.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Hillingdon and Uxbridge Times

http://www.hillingdontimes.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

The Bolton News

http://www.theboltonnews.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

News Shopper

http://www.newsshopper.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Salisbury Journal

http://www.salisburyjournal.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Westmorland Gazette

http://www.thewestmorlandgazette.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Bucks Free Press

http://www.bucksfreepress.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Hereford Times

http://www.herefordtimes.com/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Craven Herald

http://www.cravenherald.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Stourbridge News

http://www.stourbridgenews.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

St Albans and Harpenden Review

http://www.stalbansreview.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

York Press

http://www.thepress.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Your Local Guardian

http://www.yourlocalguardian.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

Bridgwater Mercury

http://www.bridgwatermercury.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Oxford Mail

http://www.oxfordmail.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Andover Advertiser

http://www.andoveradvertiser.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Watford Observer

http://www.watfordobserver.co.uk/uk_national_news/4537133./

Tewkesbury Ad Mag

http://www.tewkesburyadmag.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Croydon Guardian

http://www.croydonguardian.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

We’re very excited to see that news of what we’re doing is spreading all around the world!

Here’s just a small sample of the stories about us over the last few days:

Channel 4 News Online

http://www.channel4.com/news/articles/uk/new+ice+cream+thats+set+to+sizzle/3302662

Telegraph.co.uk

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5998247/Sex-Pistol-ice-cream-launched.html

Virgin Media

http://latestnews.virginmedia.com/news/uk/2009/08/10/new_ice_cream_thats_set_to_sizzle

Yahoo News

http://uk.news.yahoo.com/21/20090810/tuk-new-ice-cream-that-s-set-to-sizzle-6323e80.html

MSN News UK

http://news.uk.msn.com/odd-news/article.aspx?cp-documentid=149091670

Tiscali

http://www.tiscali.co.uk/news/pa/uknews/2009/08/10/new-ice-cream-that-s-set-to-sizzle.html

LondonPaper

http://www.thelondonpaper.com/going-out/bars-and-restaurants/viagra-ice-cream-to-go-on-sale-at-selfridges

Perez Hilton

http://perezhilton.com/2009-08-10-viagra-ice-cream

Londonnet

http://www.londonnet.co.uk/food/news/never-mind-the-ben-and-jerry-s-here-s-the-sex-pistol

More to follow!