This September sees a clash of the mainstream and underground as the Icecreamists launch at Selfridges Oxford Street in a subterranean ice cream installation.
Located on the Lower Ground Floor in our Ultralounge, the Icecreamists will be the ultimate ice cream boutique opening on Thursday 10 September! As well as offering a wide array of unique-flavoured ice cream, you will also find fresh frozen yogurt and sorbettos – all freshly prepared for your guilty pleasure.

Come and visit the boutique for breakfast, lunch or dinner and you might be treated to a DJ or in-house band performacnce, or even be served by one of our catwalk cool or celebrity ‘scooperheroes’!

An exciting menu of sweet and savoury ice creams will include Selfridges Ice Cream Sandwich with cream of Cucumber, Gordon’s Glory – 21st century reimagining of the Knickerbocker Glory and ‘The Sex Pistol’, Viagra Ice Cream served as a shot in a pink water pistol!

More coverage for the Sex Pistol – from all over the UK!

Bury Times

http://www.burytimes.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Harrow Times

http://www.harrowtimes.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

Talk Delaware

http://www.talkdelaware.com/f65/viagra-ice-cream-11769.html

This is Wiltshire

http://www.thisiswiltshire.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

This Is Oxfordshire

http://www.thisisoxfordshire.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

This is Lancashire

http://www.thisislancashire.co.uk/uk_national_news/4537133./

Dorset Echo

http://www.dorsetecho.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Northern Echo

http://www.thenorthernecho.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Free Press Series

http://www.freepressseries.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Gossip Rocks Forum

http://www.gossiprocks.com/forum/food-cuisine/110054-viagra-ice-cream-go-sale-london-yes.html

Wirral Globe

http://www.wirralglobe.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Hillingdon and Uxbridge Times

http://www.hillingdontimes.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

The Bolton News

http://www.theboltonnews.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

News Shopper

http://www.newsshopper.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Salisbury Journal

http://www.salisburyjournal.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Westmorland Gazette

http://www.thewestmorlandgazette.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Bucks Free Press

http://www.bucksfreepress.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Hereford Times

http://www.herefordtimes.com/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Craven Herald

http://www.cravenherald.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Stourbridge News

http://www.stourbridgenews.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

St Albans and Harpenden Review

http://www.stalbansreview.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

York Press

http://www.thepress.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Your Local Guardian

http://www.yourlocalguardian.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle

Bridgwater Mercury

http://www.bridgwatermercury.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Oxford Mail

http://www.oxfordmail.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Andover Advertiser

http://www.andoveradvertiser.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Watford Observer

http://www.watfordobserver.co.uk/uk_national_news/4537133./

Tewkesbury Ad Mag

http://www.tewkesburyadmag.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

Croydon Guardian

http://www.croydonguardian.co.uk/uk_national_news/4537133.New_ice_cream_that_s_set_to_sizzle/

We’re very excited to see that news of what we’re doing is spreading all around the world!

Here’s just a small sample of the stories about us over the last few days:

Channel 4 News Online

http://www.channel4.com/news/articles/uk/new+ice+cream+thats+set+to+sizzle/3302662

Telegraph.co.uk

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/5998247/Sex-Pistol-ice-cream-launched.html

Virgin Media

http://latestnews.virginmedia.com/news/uk/2009/08/10/new_ice_cream_thats_set_to_sizzle

Yahoo News

http://uk.news.yahoo.com/21/20090810/tuk-new-ice-cream-that-s-set-to-sizzle-6323e80.html

MSN News UK

http://news.uk.msn.com/odd-news/article.aspx?cp-documentid=149091670

Tiscali

http://www.tiscali.co.uk/news/pa/uknews/2009/08/10/new-ice-cream-that-s-set-to-sizzle.html

LondonPaper

http://www.thelondonpaper.com/going-out/bars-and-restaurants/viagra-ice-cream-to-go-on-sale-at-selfridges

Perez Hilton

http://perezhilton.com/2009-08-10-viagra-ice-cream

Londonnet

http://www.londonnet.co.uk/food/news/never-mind-the-ben-and-jerry-s-here-s-the-sex-pistol

More to follow!